In conjunction with AMP Agency and Brand Image Productions Votigo just launched a very cool singing contest for Simon Malls. The Simon dTour Singing Competition is a karaoke competition that takes place at 24 Simon Malls across the country coinciding with the Simon dTour Live concert tour. What excites me most about this particular contest is how effectively it bridges offline and online marketing.

Contestants enter the contest in a specially designed video booth created by Brand Image Productions at malls across the country. Those video entries are then automatically uploaded into the Votigo system and entrants are notified via email that their entry is live and given access to viral tools and widgets to promote their entries.  It’s a pretty slick system!

Normally any marketing or promotion done at a mall or a physical location would be limited to that time period and location. By adding an online, social component to this campaign Simon Malls can extend their campaign and increase their reach.

To find out if the competition is coming to a mall near you or to view and vote for the entries visit the Simon dTour Singing Competition Site.  

This entry was posted on Tuesday, June 17th, 2008 at 11:37 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.