For years, children have recited this classic schoolyard chant “Beans, Beans, the magical fruit….”. But that’s not quite right beans are actually a vegetable. Bush’s Beans along with their agency Empower MediaMarketing is working with Votigo to correct this long living error with the Magical Veggie Challenge Video Contest. Entrants are encouraged to rewrite the old tune correcting the wrong and pointing out that beans are actually a veggie.

One grand prize winner will be awarded $5,000 and a trip for four to perform the winning chant at a Times Square event on Feb. 18, 2009. The event will be hosted by Drew Lachey, multi-platinum recording artist, Broadway star, TV host, champion of “Dancing with the Stars,” bean fan and dad. You have until December 12th so put your creative caps on and get to work.

Votigo’s social media platform is powering the contest microsite including viral tools, widgets and entry pre-screening.

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