Jim Risner, Votigo co-founder, Interviewed on Inside Facebook
I was recently interviewed by Justin Smith of Inside Facebook.
Excerpt from the interview
As the Facebook Platform matures, an increasing number of social media agencies are bringing brands into the Facebook world by way of Facebook applications. Not just application developers, these agencies are increasingly working with clients directly to set strategy and design the rules of the campaign — and then manage the promotional spend inside Facebook once the application is launched.
Votigo is one such agency based in Emeryville, CA. The company has been doing social media campaigns since 2006, and since the Facebook Platform launched last year, has been building a big part of its business bringing brands into Facebook. We sat down with Jim Risner, Votigo’s President and CMO, to learn more about the company and the trends he is seeing in the marketplace.