I’m going to part of a great panel discussion at Digital Hollywood in Santa Monica tomorrow. The panel is titled “Social Media as a Content, Advertising and Commerce Platform” and the overall focus of the panel is on how to build a successful user-generated media site or social network and how to leverage social media. I’m most interested in talking about how brands can leverage social media and debating the pros and cons of building your own destination social network versus building one inside of Facebook or leveraging Facebook Connect.

If you’re going to be at the show be sure to stop by the session and say hello. I’m lucky to be part of such a great group.

Mike

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