Cool blog post and list of social media tools by Peter Kim. Most notably are:
5. Crowdsourcing/Voting (Oracle, Starbucks)
10. Online video (Eukanuba, Home Depot)
13. Photosharing (Rubbermaid, UK Government)
17. Ratings and reviews (Loblaws, TurboTax)
18. Social networks: applications, fan pages, groups, and personalities (British Airways, Saturn)
19. Sponsorships (Coca-Cola, Whirlpool)
21. Widgets (Southwest Airlines, Target)

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