Recently Votigo helped Prismacolor, the maker of premium art supplies including colored pencils, art markers, pastels and graphite launch an online social media art gallery. The goal of the gallery is to create an environment for amateur and professional artists to share their art, receive feedback and learn new techniques while promoting the Prismacolor line of products.
This is a great example of a forward-thinking brand making strides to convert their traditional static, product-focused site into an engaging place for their customers to interact and share. The end result is that consumers are coming back to the site on a regular basis.
In addition to uploading their art users can rate, share and comment on the other art in the gallery. There are currently 1,441 images in 6 different categories. You can view the gallery here: http://gallery.prismacolor.com/