Yesterday voting ended for a very successful contest we powered for Victoria’s Secret PINK in partnership with their agency Resource Interactive.  The Design-A-Tee contest called on the avid PINK fan base to design a t-shirt that would be sold online and in select stores. The winner also received a $500 PINK Shopping Spree.

Using a flash based design tool that gave users access to PINK colors, trademarks and logos made designing a tee super easy and the results proved it. There were over 33,000 submissions into the contest! The Victoria’s Secret PINK judges narrowed it down to 3 entries and the public was called upon to vote for their favorite.

5,326 votes were cast and the winner is…

Josyln Hopkins from Omaha, Nebraska. Here’s her winning design.

Using a mash-up tool to allow users to create a video or graphic design entry from existing assets is a great way to increase the number of submissions in a contest. Users can quickly create compelling entries without needing access to video cameras or editing software.

This entry was posted on Wednesday, March 11th, 2009 at 7:11 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.