It always amazes me the various ways our clients leverage the Votigo Platform to meet their objectives. The latest campaign to launch on our platform  is called MO Project , launched for our client CANFIT (California Adolescent Nutrition & Fitness Program). MO Project is a media contest for youth ages 13-18 who are encouraged to submit a poster or video about how they can improve the health in their community. Submissions are related to the idea that affordable, healthy food and safe & accessible areas for physical activity should be available to everyone.

What I really like about this campaign is its focus on youth. All entrants must be between 13-18 years of age. The process of creating entries will be a great way for kids to learn about living a healthy life, marketing, story telling and creativity.

More important than the chance for entrants to win a Wii or iPod Touch, their submissions will be shown to state and local representatives to help future policy in their communities.

Oh, and one more thing…. This is the first time we’ve integrated a twitter feed as a way for CANFIT to keep contest participants updated on the latest contest news. Check it out on the contest homepage.

This entry was posted on Thursday, March 26th, 2009 at 3:13 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.