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Archive for May, 2009

Jailbreak Toys’ PhotObama Freestyle Contest

Thursday, May 21st, 2009

This is a fun one! If you haven’t seen the President Obama action figure yet, you’ve got to check it out.   Now Jailbreak Toys is running a photo contest to promote awareness of the action figure.

The PHOTOBAMA FREESTYLE CONTEST invites you to have an impromptu photo shoot with President Obama. Photograph the Obama Action Figure doing whatever you think the President loves to do best when he’s not busy being the Commander-In-Chief.

How To Enter:

1. Where does he go? What does he do? Who does he see? You decide and then set up your million dollar shot.
2. Shoot it. Download it. (Thumbs up on slight color enhancements. Thumbs down on Photoshop.)
3. Click on the “Enter” tab on the widget above, create a password and upload your photo.
4. Tell friends, family and total strangers to vote for your photo.
5. WIN the Flip MinoHD™ The World’s Smallest HD Camcorder and other cool prizes. (See the “Details” tab above for complete prize list.)

Judging:
Winners will be determined by online voting. One vote per day.

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KFC Video Contest - “What are you UNthinking?”

Monday, May 11th, 2009

We’re excited to announce the launch of a new video contest for KFC!  We worked with KFC’s advertising agency, ESW Partners out of Chicago, to create a fun video contest to promote KFC’s new grilled chicken.  KFC is unthinking chicken.  What are you unthinking?

This contest takes advantage of our unique Flash Contest Widget complete with video upload, user registration, user-voting, sharing functionality and more.

If you live in the Chicagoland and Northwest Indiana area and are 18 years of age or older, you qualify to enter the Kentucky Grilled Chicken UNthink Video Contest!

Here’s what you need to know:

How to enter:

  1. Make a video, one minute or less, telling us what you’re UNthinking.
  2. Click on the Enter tab above, complete the short form and upload your video.
  3. Tell your friends to vote for your video.

Prizes:
One grand prize winner will receive a 42” flat panel LCD HDTV (or cash equivalent)! Five winners will be awarded $100 KFC Gift Certificates.

Judging:
The Grand Prize winner will be selected by a panel of judges, based on the following criteria:

  • 50%: creativity and originality
  • 50%: relevance to contest theme

The 5 KFC Gift Certificate winners will be determined by the number of “love it” votes received.

Important dates:
Videos must be submitted, and all voting completed, by June 30th 2009. Winners will be announced on or around July 15th.

Click here to read the Official Contest Rules.

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Social Media Marketing to Grow 60% in 2009

Monday, May 11th, 2009

Through 2014, Forrester predicts that interactive marketing will grow 17%, led by social media, projected to grow 34% to $3.1 billion.  Here’s an excerpt from MediaPost.

A recent Forrester survey of more than 200 marketers found that 60% planned to increase interactive budgets by pulling back spending on traditional outlets. The biggest victim of the trend will be direct mail, which stands to be slashed by 40%. Print will not fare much better, with spending on newspapers expected to be cut by 35%, and magazines by 28%.

By contrast, mobile and social media will enjoy the biggest spending gains in interactive — increasing nearly 70% to $391 million and almost 60% to $716 million, respectively, in 2009. But the recession’s toll on other segments will leave display advertising virtually flat at $7.8 billion, and email up only slightly to $1.2 billion.”

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Sharpie Extends Successful UGC Contest to the UK

Thursday, May 7th, 2009

The Votigo powered Write Out Loud with Sharpie & Win contest was such a success in the US, with over 150 entries, Sharpie UK has decided to launch it in the UK. The contest went live last week and has the same great prize as the US version…A chance to meet the great David Beckham!

See the original post about the Sharpie contest in the US

Check out the contest:  http://sharpieuk.votigo.com

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