Through 2014, Forrester predicts that interactive marketing will grow 17%, led by social media, projected to grow 34% to $3.1 billion.  Here’s an excerpt from MediaPost.

“A recent Forrester survey of more than 200 marketers found that 60% planned to increase interactive budgets by pulling back spending on traditional outlets. The biggest victim of the trend will be direct mail, which stands to be slashed by 40%. Print will not fare much better, with spending on newspapers expected to be cut by 35%, and magazines by 28%.

By contrast, mobile and social media will enjoy the biggest spending gains in interactive — increasing nearly 70% to $391 million and almost 60% to $716 million, respectively, in 2009. But the recession’s toll on other segments will leave display advertising virtually flat at $7.8 billion, and email up only slightly to $1.2 billion.”

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