This bold user-generated image gallery for Sharpie powered by Votigo really embodies everything great about the social web, especially for a consumer brand. It encourages people from around the world to show off their artistic creations they’ve made with Sharpie pens and engage directly with the brand and other participants. The gallery includes everything from a cool retro shoe design to an interesting original work of art. Votigo’s social media platform powers the user registration and allows users to upload, browse, rate, comment, and easily share content with friends on sites like Facebook, Twitter, Myspace, and more. There’s also a celebrity gallery and artwork from Sharpie employees.
The gallery is being supported by an online, print, and TV campaign lead by Draftfcb in Chicago. Votigo is proud to be part of such a creative and forward-thinking online strategy where community and social media are being used in a smart and effective way.
All of the great user-generated content from the “Write Out Loud with Sharpie and Win!” contest (also powered by Votigo) was carried over to the gallery as well so users could continue to enjoy that art work even after the contest had ended.