Hear what the press and marketers have been saying about Votigo-powered social media video contests, photo contests, Facebook contests, UGC galleries, and contest widgets.
July 10, 2009 - Inside Facebook
Simmons Beautyrest Running Video and Photo Essay Contest on Facebook
Mattress maker Simmons Beautyrest has partnered with social media agency Votigo to announce a Facebook video and photo contest designed to encourage customers to generate content and then get their friends to vote for their submissions. The contest can be accessed via Simmons’ custom Facebook application, a Facebook Connect-enabled microsite, and a contest widget.
July 8, 2009 - EON Businesswire
Really Want a New Mattress? Simmons Wants to See How Badly
“We wanted to host a promotion this summer that not only heightened the visibility of the Beautyrest® brand but allowed us to interact with consumers on a creative level,” said Tim Oakhill, Simmons’ executive vice president of marketing. “Thanks to advances in the social media landscape, we’ve been able to develop a promotion that is really unlike anything Simmons has ever done before. We designed the ‘I REALLY want my Beautyrest® mattress’ contest to be a fun endeavor for both entrants and for our company, and we can’t wait to see the entertaining submissions that will be posted to the contest Web site.”
July 8, 2009 - Backpacker Magazine
National Park Video Contest
Feel like channeling your inner Spielberg in tribute to the national parks? If so, you’re in luck: The National Parks Foundation just launched the first-ever Your Parks Video Challenge. All you have to do is film your personalized experience at a national park this summer, and you’ll be eligible for a raft of loot, in addition to Interweb fame.
July 3, 2009 - PR Newsire
Capture the Spirit of Oregon Wine Country
“Facebook is an ideal platform to connect adventurous wine lovers with Oregon wine country,” said Ted Farthing, executive director of the Oregon Wine Board. “We’re constantly inspired by images and stories from our many visitors, and this grassroots contest will help others share an uncommonly authentic experience.”
June 29, 2009 - The Future of Ads
Sharpie Gets Uncapped And Embraces The Social Web
What the Uncapped Gallery does is allow Sharpie to go out and find cool things that people are doing with their products and highlight them in a very public way. This serves to both thank the people that are showing off what they can do with Sharpie products, and to encourage others to create things with Sharpie products so that they too might be highlighted on the site. In essence, Sharpie is able to take what users are doing naturally, namely, share the work they create with Sharpie markers, and increase the frequency by showing users that they are paying attention to, and appreciate the work that is being shared.
June 12, 2009 - MediaPost Marketing Daily
Sharpie Out To Prove It’s More Than A School Supply
“The goal is really to inspire people to get creative and express themselves with Sharpie,” Grimes, global vice president of marketing for Sharpie, says. “It’s really a change in the way we as marketers interact with our consumers. It’s about what they think about us and celebrating the many loyal and passionate fans of Sharpie out there.”
May 29, 2009 - ToyCyte
Jailbreak Toys Presents the Photobama Freestyle Contest
The PHOTOBAMA freestyle CONTEST is housed inside a specially crafted widget which can travel to any website. Using a simple embed code (much like a YouTube video), contestants can place the PHOTOBAMA widget into any blog, MySpace, or Friendster page. This way, participants can host the contest on their own sites, making it easy for their friends, family, and fans to vote for them up to once a day. Not only that, but everyone can upload an entry into the PHOTOBAMA widget wherever they find it on the web.