Facebook continues its growth and mass appeal…  Brand pages are becoming the go-to place for all types of companies that want to create a two-way dialogue with their consumers.  Italian fashion designer, Patrizia Pepe, is no exception.  The Patrizia Pepe brand is running a two-month long offline-online campaign at a beach club in Ibiza accompanied by an online user-generated photo and video contest on Facebook.  Visitors are encouraged to take a video or photo while at the beach club and submit it to the online contest on the brand’s Facebook Page for their chance to be a fashion model for a day.

The five women and two men with the photo or video that get the most votes will be invited to spend a day at the Patrizia Pepe headquarters in Florence, Italy where a photo shoot will be staged for them.  So fare there have been over 100 contestants and there are 24 days left in the contest submission period.

Votigo’s custom Facebook Contest application is perfect for any Facebook brand page.  It is easily added as a tab across the brand page top navigation.  Users can interact with the contest application without ever leaving the brand page.  Features like user-voting, video or photo upload and playback, custom registration questions, links to contest rules, share and invite friends are just some of the many features that can be included with the contest application.

Here’s the scene at the club.

This entry was posted on Monday, July 6th, 2009 at 1:31 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.