We are very excited to announce our latest viral sweepstakes solution. This Twitter Sweepstakes for Quicken requires users to first follow @Quicken on Twitter and then tweet a message with a specific hashtag.   In this case it’s #quickenfreerent. Running a sweepstakes on Twitter is a great way to encourage users to follow your brand on Twitter.  Add on top of that the viral nature of Twitter and you’ve got a recipe for a successful promotion.

Some of the unique features of Votigo’s Twitter Sweepstakes solution is that it comes complete with a fully branded micro-site that displays the latest tweets from users entering the random-drawing sweepstakes with a specific hashtag.  All tweets are first pulled into the Votigo screening tool where they are reviewed and approved to ensure only appropriate content is displayed on the micro-site.  Each valid tweet is entered into the random-drawing.  Votigo’s technology validates that users are followers of the brand’s Twitter page.   There is also an alternate means of entry in the form or a standard online sweepstakes for those consumers that do not have a Twitter account.

Votigo handled the design, development, and official contest rules. We worked with Quicken’s PR agency Outcast Communications.

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