We love this! Simmons Beautyrest asks… “What would you do for a good night’s sleep?”
Read this MediaPost article about it.
The contest is part of the Atlanta-based company’s ongoing series of social networking promotions that enable Simmons to communicate directly with consumers so they are more engaged with the company’s brands, says Tim Oakhill, Simmons’ executive vice president of marketing. Simmons will be hosting several online sweepstakes throughout 2010.
“We designed the sweepstakes to make Simmons more accessible to consumers, with the ultimate goal of increasing familiarity with the Simmons and Beautyrest brands,” Oakhill tells Marketing Daily. “Using social media communications to connect with consumers helps Simmons to be at the forefront of potential customers’ minds when they are ready to shop for a new bed; plus, this specific contest lets us better understand how much consumers value a good night’s sleep.”
Twitter is an especially effective way of generating interest in the sweepstakes because it allows the company to reach each participant’s network of friends and family with a link to the contest Web site, Oakhill adds. “As a direct result of the ‘Tweet For Sleep’ promotion, we’ve already seen an increase in our Twitter followers, and we’ll continue to connect with these consumers after the contest is over through our series of daily tweets, which communicate consumer-friendly Simmons news such as sleep tips, company press coverage and announcements of new online contests,” Oakhill says.
Consumers can tweet from their personal Twitter accounts or via the entry form on the sweepstakes Web site. Participants may choose to post an original tweet, to re-tweet a variety of sample tweets listed on the sweepstakes Web site or to re-tweet another entrant’s tweet.