We love this!  Simmons Beautyrest asks… “What would you do for a good night’s sleep?”

The Twitter Sweepstakes micro-site allows users to follow the @SimmonsBedding Twitter page and tweet a message to be entered into a random drawing sweepstakes.

Get more information about @votigo Twitter Sweepstakes solution and other Viral Sweepstakes on Facebook and branded websites.

Read this MediaPost article about it.

The contest is part of the Atlanta-based company’s ongoing series of social networking promotions that enable Simmons to communicate directly with consumers so they are more engaged with the company’s brands, says Tim Oakhill, Simmons’ executive vice president of marketing. Simmons will be hosting several online sweepstakes throughout 2010.

“We designed the sweepstakes to make Simmons more accessible to consumers, with the ultimate goal of increasing familiarity with the Simmons and Beautyrest brands,” Oakhill tells Marketing Daily. “Using social media communications to connect with consumers helps Simmons to be at the forefront of potential customers’ minds when they are ready to shop for a new bed; plus, this specific contest lets us better understand how much consumers value a good night’s sleep.”

Twitter is an especially effective way of generating interest in the sweepstakes because it allows the company to reach each participant’s network of friends and family with a link to the contest Web site, Oakhill adds. “As a direct result of the ‘Tweet For Sleep’ promotion, we’ve already seen an increase in our Twitter followers, and we’ll continue to connect with these consumers after the contest is over through our series of daily tweets, which communicate consumer-friendly Simmons news such as sleep tips, company press coverage and announcements of new online contests,” Oakhill says.

Consumers can tweet from their personal Twitter accounts or via the entry form on the sweepstakes Web site. Participants may choose to post an original tweet, to re-tweet a variety of sample tweets listed on the sweepstakes Web site or to re-tweet another entrant’s tweet.

Folgers is celebrating its 25th year anniversary of the Folgers Jingle by running a video contest.

Want a chance to showcase your musical talents? Send us your original take on the Folgers® Coffee jingle. The winner will receive $25,000 plus the chance to have their jingle featured in a Folgers Coffee commercial.
Calling All Musicians!

Compose your original version of the Folgers Coffee Jingle, including “The Best Part of Wakin’ Up is Folgers in Your Cup®” melody and lyrics as shown in our Tool Kit.

This is a great example of our customizable the Votigo Contest Platform is.  The front-end of the website is custom from the bottom up, but it utilizes all of the same back-end functionality of our standard contest micro-sites.

Public voting will happen from March 28 to April 21, 2010.

The Parenting.com Baby & Child Model Search contest site has had over 70,000 photo submissions since it started a little over 3 months ago in November, 2009!  The contest site is built and hosted on the Votigo contest platform.

A little about the contest itself:  Win a Year with Ford Models and more.  It’s free and easy to enter. You can submit new photos all year long.  The Parenting.com Baby & Child Model Search offers monthly prizes, talent agent exposure and a chance to win a year of representation with Ford Models.

The site allows people to sign up, vote and share individual photos, view monthly winners, and receive a special coupon code for Shutterfly.

See other Micro-site examples.