Part scavenger hunt, part sweepstakes and all digital fun, Aloft Hotels are “making history as part of the first contest by a hotel brand to use digital “Tags” as entries.” The unique contest is powered by Votigo’s mobile sweepstakes platform, using Microsoft’s Tag Reader.
Users can enter the mobile sweepstakes in three easy steps:
1. Find the tag at any participating Aloft Hotel
2. Download the free app using your handset at gettag.mobi
3. Scan the tag and enter to win
The grand prize includes airfare and accommodations for Live in the Vineyard taking place from Nov. 13 to 15, in California’s Napa Valley.
“Aloft guests embrace technology like Tags, and we think they’ll appreciate that we’re the first hotel brand to get creative with Tags in a contest like this,” said Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood.
Votigo’s mobile contest platform can be used as an integral part of your next marketing initiative or special promotion. Mobile contests encourage engagement from your existing and potential customer base by providing a new platform for brand interaction.
If you’re interested in a mobile contest for your brand, contact us today!