Using the global marketing power of Facebook, Ford launched a Votigo powered video contest to find social media savvy drivers across the world. The winning entrant will receive $10,000 donated to the cause of their choice and a free trip to Europe to drive the all-new Ford Focus!
“The Global Test Drive gives us an opportunity to reach out to consumers around the world and involve them in the launch of our new Focus while giving to their local charity,” said Jim Farley, group vice president, Global Marketing, Sales and Service. “We’ve learned through our previous social media initiatives, that turning the brand over to consumers early on helps build awareness and interest in the product.”
Featured in over 28 languages, the Global Test Drive demonstrates the universal appeal of Votigo’s Facebook Contest Applications.