Global Ranger Challenge: International Mobile Photo and Video Contest
Team Detroit is no stranger to accolades for its Ford Motor Company work, so it isn’t merely to sing praises that we highlight The Global Ford Ranger Challenge. The latest Ford social media promotion also illustrates some important mobile functionality and user experience queues- not to mention that it’s visually striking with great alignment of brand and call-to-action, and powered by Votigo.
The just-launched Global Ranger Challenge asks users to submit photos, videos or essays of how they would put Ranger’s Dynamic Stability Control to the test, in competition for a chance to attempt and film their challenges and ultimately win a new Ranger. One entrant promised to relive a long-ago family road trip; another would head straight to Ayers Rock for some off-roadin’ in the Outback. A quick browse of the Challenges already submitted is enough to inspire a dream holiday to the home of Uluru.
Viewers can see featured entries and share them via Facebook, Twitter or email, but must register and log-in to submit, comment or
vote. Sharing drives traffic back to the microsite-FordRangerChallenge.com.au- which then links to the Australian home page for the truck.
To accommodate the campaign’s incredible geographic reach- it launched first in Australia as homage to the truck’s design and engineering heritage but will ultimately extend to 11 countries, from South Africa to Thailand- entries can be submitted from any mobile device, including smart phones but also feature phones and basic handsets. A must for any brand launching an international promotion with a critical mobile component is to extend access to the broadest range of devices possible, not to mention to get expert guidance on the local regulations in every jurisdiction where the contest or sweeps is open.
