When it comes to creating a winning social media promotion it’s all in the details, and no detail is too small. One seemingly small detail that can have a huge impact on the success of your campaign is the use of a custom graphic. When you create your own campaign with our new self-serve tool, you have the option of uploading a custom graphic into your header. You’ll want to take advantage of this feature, as it can help generate more entries and ultimately more fans for your Facebook page.

So, what makes a great graphic? The best graphics include your campaign details in a clean and straightforward design. This allows fans to get a general idea of what’s required to enter your promotion and what they have a chance to win, quickly and without having to read rules and details.
Here are a few ideas for creating a winning graphic:

1. List the steps required to enter your promotion so that people can see how easy it is to win
2. List the prizes at stake to get your fans excited
3. Take advantage of the space. You can upload large graphics with a maximum width of 520 pixels and a maximum height of 900 pixels

Create a great graphic and you’re well on your way to a successful promotion that grows your audience and engages your fans. Need more ideas for creating a winning promotion? Here are 5 tips for making your contest a success.

This entry was posted on Tuesday, November 15th, 2011 at 7:43 pm and is filed under API, Audience, Beta, Clients, Features, Mobile, Photo Contests, Strategy, Uncategorized, user-generated content. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.