http://www.votigo.com/blog Video Contests, Photo Contests, Facebook Contests, Twitter Contests Tue, 20 Dec 2011 22:34:52 +0000 http://backend.userland.com/rss092 en We get excited when we get a chance to ahead forward with our full-service clients and strategize on the trends and tools that that will shape the coming year. Recently we gave some general ideas on how to create a social marketing plan for 2012. Today we'll build ... http://www.votigo.com/blog/2011/12/20/2012-social-media-marketing-trends/index.php We are constantly advocating that marketers should be platform agnostic and run their branded marketing and promotions across any channel where they may find their audience. Facebook continues to be a great centerpiece for any campaign, but there is great value in extending (or in some cases, dedicating) ... http://www.votigo.com/blog/2011/12/16/taking-your-promotion-mobile-3-power-users-tips/index.php We're often asked for "the key" to success in social media marketing and promotions. It's a complex answer and there isn't a single key but a series of essential steps, from building the foundation of an active audience across social platforms, through aligning an incentive that fits your brand ... http://www.votigo.com/blog/2011/12/06/social-media-marketing-success-promote-your-promotion/index.php If your business sells anything to anyone, there are some stats of interest within this week's early returns on Cyber Monday 2011. IBM and eBay reported $1.25B in total Cyber Monday sales (29% more than on Black Friday), and found that more than 6% of consumers shopped online via ... http://www.votigo.com/blog/2011/12/02/social-media-marketing-and-promotions-strategy-2012/index.php When it comes to creating a winning social media promotion it's all in the details, and no detail is too small. One seemingly small detail that can have a huge impact on the success of your campaign is the use of a custom graphic. When you create your own campaign ... http://www.votigo.com/blog/2011/11/15/3-tips-for-creating-a-great-graphic/index.php If you're as tuned into the social media marketing landscape as we are, you no doubt noticed yesterday that Google unveiled Google+ Pages, the new capability for local businesses and brands and organizations worldwide to create their official home on the Google+, the rapidly-growing platform with at least 40M users. ... http://www.votigo.com/blog/2011/11/08/google-marketing-and-promotions-what-can-we-do-now/index.php It may seem like a no-brainer to connect your social media promotion to an event. That's because events have, built-in, some of the most important components of a successful, audience-building, awareness-generating social media promotion: 1) The definitive, time-sensitive attention of an audience 2) An easy-to-integrate theme 3) And often a logical prize ... http://www.votigo.com/blog/2011/10/28/black-friday-holiday-contests-promotions-ahead/index.php Contests and sweepstakes are a great way to grow and engage your audience. Of course, some contests and sweeps are more successful than others, and a great promotion starts with a great idea. If you’re already actively engaging your social media audience with frequent posts, timely questions and genuine interactions with ... http://www.votigo.com/blog/2011/10/25/a-great-promotion-starts-with-a-great-idea/index.php Earlier this week Votigo officially announced the launch of self-service access to our social media promotions platform. We've been asked, with our background of providing full-service, flexible, cross-platform social media promotions for major brands since launching our first promotion for Victoria's Secret PINK in early 2007, why launch a self-service ... http://www.votigo.com/blog/2011/10/20/votigos-self-service-platform-for-facebook-promotions/index.php After a painfully unlucky month of dealing with the DMV in Colorado, service is on my mind. It got me thinking about one of the first things I noticed when I joined Votigo earlier this year: clients routinely choose Votigo for our full-service approach to social media marketing. We are ... http://www.votigo.com/blog/2011/10/12/what-matters-to-clients-service/index.php