Promotion Case Study - Techtonic Games
Bust-N-Rush Sweepstakes
Objectives
Techtonic Games Inc. wanted to raise awareness of their brand in the gaming community, and promote their upcomming title, Bust-N-Rush while growing their fan base through viral participation. They planned to run a Facebook contest in collaboration with Alienware that would reward fans with copies of their game and new technology. The contest needed to be presented as a fun, relatable, and easy event that would appeal to Techtonic's global audience.
Solution
Votigo's Sweepstakes Facebook application allowed userd to easily partcipate in the promotion. The application included a like-gate and featured custom artwork highlighting the Techtonic brand and their game, Bust-N-Rush, all done by the Techtonic art team. This caused not only an immediate spike in Likes, but alos consistent social media interaction and band exposure.
Details
  • Promoted heavily on Facebook
  • Grand prize: M14X Laptop computer (starting value: $1,099) and 11 Digital Editions of Bust-N-Rush
  • 25 runners up won a copy of Bust-N-Rush
Results
  • 7768 new Likes, doubling their Facebook fan base in 15 days