Promotion Case Study - Champs Sports
Champs Sports Scratch and Win
Objectives
Champs Sports contacted Votigo because they wanted to engage their customers during the peak holiday season. They wanted an authentic scratch and win experience that would keep participants returning day after day to enter. Champs Sports needed a technology partner who would be able to execute the scratch and win experience and their unique mobile concept.
Solution
Votigo created a Facebook application that displayed a scratch and win game and prize box. Participants could enter daily for a chance to win various prizes. A mobile microsite allowed participants to play from their tablets and smartphones. The mobile microsite provided a unique experience ' participants could 'scratch' their screens to reveal the results.
Details
  • Over 400 prizes distributed
  • One chance to play everyday
  • Participants could win an additional play by sharing with a friend
Results (4 weeks)
  • 150,725 total entries
  • 145,409 codes distributed
  • 424,167 page views
  • 133,358 unique visitors