Working with their agency, Rokkan, Chipotle wanted to celebrate their anniversary with a photo contest solution that would engage their fans and reinforce their message of "Food with Integrity." They needed to incorporate gold foil - they also wrapped their burritos in gold foil for a limited time - to signify their commitment to premium ingredients.
Votigo created a custom microsite that allowed fans to easily upload entries. A "goldify" tool made it easy for fans to transform their ordinary silver foil photos into gold foil. Votigo extended the contest experience with a cebook tab that displayed recent entries, the weekly winner and the donation tally - helping draw visitors to the contest site.