Sweepstakes Case Study - Conair
Make Waves, Get Raves Sweepstakes
Objectives
PR and Social Media Firm Robin Leedy & Associates came to Votigo to help their client Conair launch a summer themed promotion that would help increase the Conair Facebook fan base among targeted hair enthusiasts while promoting their featured Conair hair products.
Solution
Robin Leedy & Associates utilized Votigo's platform to create a sweepstakes application that allowed fans to enter to win great prizes on Conair's Facebook page. The products and the timing of the campaign were relevant to the summer season, capturing the attention of Conair fans and increasing awareness of their summer products. The Sweepstakes was like-gated, requiring entrants to become a fan of Conair's Facebook page before entering the sweepstakes.
Campaign Details
- One winner was chosen each day from Monday July 2nd to Friday July 6th
- Each winner received a beach chic prize pack with Conair hair styling appliances and brushes, scünci hair accessories, a plush beach towel, nail polish, waterproof mascara, and SPF makeup all packaged in a beach tote.
Results (10 Days)
- 5,504 Entries