GoPro has the advantage of being an image oriented brand because their products revolve around videos. GoPro wanted to offer fun ways for fans to become engaged with their brand and products. They licensed Votigo's SaaS platform which gives them the ability to run unlimited promotions each month. These promotions can range from Photo and Video contests to Trivia and Twitter Sweepstakes.
GoPro can utilize Votigo's social applications to enhance customer engagement and customize their promotions. For an image oriented brand like GoPro, the photo and video galleries are particularly useful for the execution of their promotions. The galleries allow fans to upload images and videos that show what GoPro's products can do and how other fans are using them.
GoPro can customize their campaigns by choosing a unique set of rules for each promotion. By using Votigo's suite, they have the ability to manage each promotion and monitor what is being posted. GoPro can track each campaign's success across all social channels with social analytics. This feature allows GoPro to gather insights and statistics in order to interpret what promotions have been successful and what they can improve on.
Solution: Votigo's Social Marketing Platform with a single brand and work-flow approval.
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