Votigo created a custom sweepstakes app that allowed users to upload photos, videos, and text to a variety of media channels. Fans could enter on Facebook, a microsite, Instagram, Twitter, or by text message. All entries were pulled into the app gallery, with Instagram and Twitter entries identified by the campaign hashtag. The gallery also allowed users to see all the entries categorized by state. The promotion included a mobile application that made it easy for participants to upload entries from their mobile devices.
- Prize: A VIP concert experience with country singer Tim McGraw and two tickets to the show or a free autographed pair of Tim McGraw Artist Series headphones.
- Over 6,000 entries
- 44k visits and 107k page views