Promotion Case Study - Starwood
Pack Your Bags Sweepstakes
Objectives
Starwood wanted to create a unique sweepstakes that would highlight their resorts, while also increasing awareness and enrollment in the Starwood Preferred Guest program. They were seeking a flexible solution that would be able to integrate their points tracking system.
Solution
Votigo created a sweepstakes microsite that promoted Starwood's Preferred Guest program. A promotional Facebook tab helped draw Starwood's Facebook audience to the microsite. The sweepstakes also integrated Preferred Points data and tracking.
Details
- 10 dream trips awarded in total
- Each weekly round awarded 1 winner a unique getaway
- To enter, participants had to select one of twelve resorts they'd like to win a trip to
Results (4 weeks)
- 1,200 entries
- 9,142 Page Views
- 4,345 Visits