Starwood maintains brand control while enabling locations and brands with social engagement tools
Starwood manages over 1,000 Facebook pages for their various brands and locations. Utilizing the Votigo Platform, individual properties are able to promote their local events and their venue through social promotions like Trivia Sweepstakes, Viral Sweepstakes, Photo Contests, and more.
Each promotion requires a unique set of rules, for which Votigo has created templates with translations in each language. The administrator is able to select from a listing of predetermined variables that are then used to create a unique set of rules for that given promotion. The dynamically generated rules improve efficiency and make it easy to launch a promotion with a quick turn-around.
Company: Starwood Hotels & Resorts Worldwide
Brands: Westin, Sheraton, W Hotels, Luxury Collection, Le Meridien, aloft, Four Points, Sheraton, St. Regis, element
Solution: Enterprise-level platform with multiple languages, brands and work-flow approval
Languages: English, French, German, Indonesian, Korean, Portuguese, Spanish Mandarin, Thai, Japanese
Locations: Argentina, Australia, Austria, Brazil, Canada, Ireland, Finland, France, Germany, Indonesia, New Zealand, Portugal, UK, US, Singapore, South Korea, Switzerland, Taiwan, UAE, South Africa and Greece.