News & Press Releases
Penguin Young Readers Group and Votigo Partner to Create Viral Video Contest for New Teen Novel Audrey, Wait!
Teens Record Their Version of the Song "Audrey, Wait" for Chance to Win a $1000 American Express Gift Card
(Emeryville, CA) April 10, 2008 - Votigo, Inc., the leading online social media technology and service provider for user-generated contests and promotions, announced today a partnership with Penguin Young Readers Group that will enable readers of the new teen novel, Audrey, Wait! by Robin Benway (Razorbill Books, on sale April 10), to merge their print reading experiences with online social media. Penguin and Votigo have created an online video contest that allows readers to put the book's premise to music and broadcast it to their friends.
In the novel, Audrey's self-involved musician ex-boyfriend writes "Audrey, Wait!", a breakup song about her that he records with his band. The song becomes a success and Audrey is stalked by the tabloids and paparazzi, making her daily life a mess. In the contest, readers are encouraged to take the lyrics to the song "Audrey, Wait" and make music videos of their versions of the song at www.votigo.com/audreywait. Teens can share their favorite entries with friends across their social networks using Votigo's viral widgets, as well as vote on the video they like best.
Doug Whiteman, President of Penguin Young Readers said: "Teens spend a lot of their time on social networking sites and creating their own content. Today's teenagers aren't interested in the one-way communication model. The musical theme of Audrey, Wait! lends itself perfectly to creating a multimedia experience for teen readers. We are thrilled to be working with Votigo on the "Audrey, Wait!" Video Contest."
"We have been very impressed with Penguin's forward-thinking campaign, as it clearly illustrates the next step in online marketing," said Mike La Rotonda, CEO of Votigo. "By delivering an engaging, entertaining, and interactive experience for users, in this case, web savvy teenagers, Votigo can help Penguin promote the book in a way that is simply not possible through traditional modes of advertising."
Votigo developed the "Audrey, Wait!" Video Contest on its social media platform, which is designed to enable businesses and organizations to communicate with consumers through highly customized contests, promotions, and branded social networks. Features include a pre-screen entry moderation tool to ensure brand safety and quality, as well as fraud-free voting, commenting, and viral sharing tools. For the Audrey, Wait! Video Contest, Votigo developed a landing page that utilizes the book's cover art to maintain its look and feel across mediums.
The novel Audrey, Wait! by Robin Benway, published by Razorbill, an imprint of Penguin Young Readers Group, is available on April 10, wherever books are sold. Contest entries will be accepted at www.votigo.com/audreywait until June 10, 2008 at 11:59 pm Eastern Time. The $1,000 American Express Gift Card grand prize winner will be announced on or about August 10, 2008.
For more information about Audrey, Wait!, please contact Jessica Michaels at Penguin Young Readers Group 212.414.3437/Jessica.email@example.com.
For more information about Votigo, Inc. please contact Leslie Dailey at GMK Communications firstname.lastname@example.org.
About Votigo, Inc.
Votigo, Inc. is the leading social media technology and service provider enabling businesses to better engage and communicate with their customers through the use of user-generated content, branded social networks, contests and promotions. Votigo helps Fortune 500 companies, advertising agencies, PR firms, publishers, media companies and brands, including ConocoPhillips, Gardenburger, Pandora, and The Motley Fool, navigate the social web to exceed their marketing goals through its suite of standard and custom social media advertising and promotions solutions. For more information, please visit www.votigo.com.
About Penguin Young Readers Group:
Penguin Young Readers Group is a global leader in children's publishing. Its imprints are home to Ludwig Bemelmans, Judy Blume, Jan Brett, Eric Carle, Roald Dahl, Tomie dePaola, Don Freeman, Eric Hill, Brian Jacques, Robert McCloskey, A. A. Milne, Richard Peck, Patricia Polacco, and dozens of other popular authors. Penguin Young Readers Group is also proud of its favorite characters such as The Little Engine That Could and Nancy Drew and the Hardy Boys, and modern classic novels like Charlie and the Chocolate Factory, The Westing Game, and The Outsiders. Please visit www.penguin.com/youngreaders
Razorbill is an imprint of Penguin Young Readers Group, devoted to publishing the absolute best, most exciting fiction and non-fiction on the market today. Razorbill's books are relevant and modern and all about the things that matter most to today's teens. Find out more at www.razorbillbooks.com.
Penguin Group (USA) is the U.S. affiliate of the internationally renowned Penguin Group. Penguin Group (USA) is one of the leading U.S. adult and children's trade book publishers, owning a wide range of imprints and trademarks including Berkley Books, Dutton, Frederick Warne, G. P. Putnam's Sons, Grosset & Dunlap, New American Library, Penguin, Philomel, Plume, Puffin Books, Riverhead Books and Viking, among others. The Penguin Group is part of Pearson (FTSE: PSON; NYSE: PSO). Pearson is an international media company with market leading businesses in education, business information and consumer publishing. For more information, visit www.pearson.com.