News & Press Releases
Votigo Launches Rate My Friends And Rate My Photos on MySpace
(Emeryville, CA) April 16, 2008 - Votigo, Inc., the leading online social media technology and service provider for user-generated contests and promotions, today announced that it will launch two new applications, Rate My Friends (www.myspace.com/ratefriends) and Rate My Photos (www.myspace.com/ratemyphotos), on MySpace, the world's most powerful social network. Empowered by MySpace's newly announced Developer Platform (http://developer.myspace.com), Votigo was able to easily build, test and ultimately deploy the Rate My Friends and Rate My Photo applications.
Rate My Friends allows friends to compare profile photos from multiple users and vote on winners in several categories. Sample categories include who has the best smile, who is the best dressed, and who looks the smartest. Similarly, Rate My Photos enables friends to vote on pictures from a single user's entire gallery. Votigo tracks and displays each voter's favorite pictures.
In addition to Rate My Friends and Rate My Photos, Votigo is developing applications through the MySpace Developer Platform that will dramatically increase distribution avenues for Votigo's client base, which consists of marketing and advertising agencies, as well as major brands.
MySpace first introduced its Developer Platform site on February 5, 2008 beginning a one-month application development period allowing companies, including Votigo, time to build and test their applications in a secure environment before going live to the MySpace community.
On March 13, 2008, MySpace launched the public beta of the Application Gallery (http://apps.myspace.com), enabling broader testing of approved applications by allowing public installation. MySpace members can now discover and add new applications, such as Rate My Friends and Rate My Photos, to both their home and profile pages.
"The MySpace Developer Platform presents a fantastic opportunity for building the kinds of functional applications that appeal to both our casual users and A-list clients," said Mike La Rotonda, chief executive officer of Votigo. "As we continue to build entertaining applications using the MySpace Developer Platform, we can help our casual users connect with new friends and our clients engage with the over 100 million MySpace users worldwide."
As with all MySpace Developer Platform applications, Rate My Friends and Rate My Photos will be able to safely access publicly available profile information including a user's friend list, interests, photos & albums, video, as well as status & mood. Rate My Friends and Rate My Photos will have real estate in five places within MySpace including:
  • A MySpace application profile (users can "friend" the apps)
  • Access to embed applications on the user homepage (inward facing--for you to see)
  • Access to embed applications on profiles (outward facing widget--for friends to see)
  • An application gallery listing
  • A canvas page
"The MySpace Developer Platform was created specifically to enrich our end-user experience by partnering with developers who continually inspire and build innovative applications," said Kyle Brinkman vice president and general manager, MySpace Developer Platform. "Votigo shares in MySpace's commitment to create engaging, unique applications for our user community - whether designed for business or social purposes."
For more information about the MySpace Developer Platform, please visit http://developer.myspace.com.
MySpace users can add Rate My Friends to their profile page by going to: http://www.myspace.com/ratefriends
Rate My Photos can be added by going to: http://www.myspace.com/ratemyphotos
About Votigo, Inc.
Votigo, Inc. is the leading social media technology and service provider enabling businesses to better engage and communicate with their customers through the use of user-generated content, branded social networks, contests and promotions. Votigo helps Fortune 500 companies, advertising agencies, PR firms, publishers, media companies and brands, including ConocoPhillips, Gardenburger, Pandora, and The Motley Fool, navigate the social web to exceed their marketing goals through its suite of standard and custom social media advertising and promotions solutions. For more information, please visit www.votigo.com.
About MySpace
MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle portal for connecting with friends, discovering popular culture, and making a positive impact on the world. By integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums, MySpace has created a connected community. As the first ranked web domain in terms of page views (*), MySpace is the most widely-used and highly regarded site of its kind and is committed to providing the highest quality member experience. MySpace will continue to innovate with new features that allow its members to express their creativity and share their lives, both online and off. MySpace's international network includes localized community sites in the United States, France, Germany, Australia, Ireland, Spain, Italy, Mexico, Switzerland, Austria, Canada, Netherlands, New Zealand, Japan, Sweden, Latin America, Denmark, Norway, Finland, Brazil and the United Kingdom. Fox Interactive Media is a division of News Corp. (NYSE:NWS) (NYSE:NWS.A) (ASX:NWS) (ASX:NWSLV).
(*) Among the top 2000 domains comScore Media Metrix, December 2007. For more information on comScore Networks, please go to http://www.comscore.com.
Contacts:
GMK Communications for Votigo, Inc.
Leslie Dailey
(706) 369-1174
leslie@gmkcommunications.com

Sparkpr for MySpace
Lauryn Nicasio
(415) 321-1896
Lnicasio@sparkpr.com
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