News & Press Releases
Sharpie® Selects Votigo's User-Generated Content Tool to Power U.S. Contest
Sharpie® Marker Creations Submitted For Public Voting in U.S.
Emeryville, CA December 17, 2008 - Votigo, Inc., the leading technology and service provider for social media marketing today announced that its user-generated content technology platform was selected by Sharpie® to power its U.S. "Write Out Loud With Sharpie® and Win" contest. The contest (http://sharpie.votigo.com/) encourages consumers to submit Sharpie creations they have designed and decorated using Sharpie markers. The goal of the promotion is to engage customers in a fun and social way while having them interact in a fully branded environment. Based on a combination of user voting and professional judging, one grand prize winner will be chosen to win a trip for two to Los Angeles to meet soccer superstar David Beckham.
"Sharpie is excited about our new social media contest powered by Votigo's technology," said Raul Ruiz, Sharpie Global Brand Manager. "We recognize the value social media marketing brings to our brand and value Votigo as our partner in providing the technology platform for this compelling user-generated contest."
Votigo's social media contest platform provides a highly interactive and engaging experience for users. Contestants can share "vote for me" widgets that can be posted on any social network profile or blog to encourage friends and family to vote for them. Viral tools and features like address book import, commenting, "email this", and fans & friend connections help to capitalize on the word-of-mouth potential. Votigo's proprietary prescreen moderation tool is used to ensure quality and appropriateness of contest entries.
Votigo consulted on best practices, handled graphic design, flash design, and configured the "Write Out Loud with Sharpie and Win" Contest platform to enable consumers and Sharpie to connect in an interactive and engaging way.
"This contest is a great example of a brand leveraging their customers to spread their marketing message," said Mike La Rotonda, co-founder and chief executive officer of Votigo. "What better way to show the diversity of your products than to have real consumers show how they use them. Votigo is proud to be able to help Sharpie meet its objectives."
Sharpie creations can be submitted in the U.S. at http://sharpie.votigo.com/ until January 31, 2009.
About Votigo, Inc.
Votigo, Inc. is the leading social media technology and service provider enabling businesses to better engage and communicate with their customers through the use of user-generated video & photo contests, social network applications, and branded social networks. Votigo helps Fortune 500 companies, advertising agencies, PR firms, publishers, media companies and brands, including Victoria's Secret PINK, Sharpie, L'oreal, ConocoPhillips, and Gardenburger navigate the social web to exceed their marketing goals through its suite of custom social media marketing, advertising and promotions solutions. For more information, please visit www.votigo.com.
For more than 40 years, Sharpie has been the popular brand of permanent marker associated with the autograph experience. Newell Rubbermaid Office Products Group, maker of Sharpie® markers, is a worldwide leader in the manufacturing and marketing of writing instruments, art products and office organization and technology products, including such well known brands as Paper Mate®, Sharpie®, DYMO® Parker®, Waterman®, EXPO®, uni-ball®, and Rolodex®, among others. Visit www.sharpie.com for more information.
Write Out Loud with Sharpie® and Win
No purchase necessary. A purchase will not increase your chances of winning. Legal residents of the 50 U.S. (including D.C.) who are 18 years old or older and have not purchased any equipment or services to enter promotion. Void where prohibited. NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. For Official Rules, odds disclosure and prize descriptions, visit http://www.sharpie.com. Sponsor: Sanford, L.P., A Newell Rubbermaid Company, 2707 Butterfield Rd., Oak Brook, IL 60523, U.S.A.