News & Press Releases
VOTIGO POWERS SIMPLE PLAN "WHEN I'M GONE" PHOTO CONTEST
(OAKLAND, CA) February 5, 2008 - Votigo, Inc., the leading online social media platform for user-generated video and photo promotions, today announced that it has been selected by new media marketing agency Fanscape to power the When I'm Gone" Photo Contest for Lava/Atlantic recording quintet, Simple Plan. The online contest enables fans to submit, vote for, and share the photos that best represent When I'm Gone," the first single released from the band's upcoming self-titled album available in stores February 12, 2008.
"User-generated contests are excellent opportunities to further connect fans to their favorite bands and help launch a new album," said My-lan Beauford, manager of Online Publicity & Promotions at Fanscape. "The Votigo platform makes it easy to integrate a compelling contest into our overall marketing campaign."
Votigo's social media platform offers user profile pages, fraud-free voting, commenting, and viral sharing tools including widgets and email to help spread the contest message. In the Simple Plan contest, the photo that receives the most votes wins, placing the decision in the hands of Simple Plan fans. The winner will receive an entire collection of Simple Plan albums and the winning photo will be featured on one of the band's official assets.
"Simple Plan is at the forefront of interactive marketing, opening doors for their fans to respond to their music in a highly personal manner," said Mike La Rotonda, co-founder and chief executive officer of Votigo. "Through the photographs submitted for the "When I'm Gone" contest, the band can literally see how their music affects listeners, as fans communicate their own interpretations with others. This contest serves as a great example of how social networking can benefit musicians and fans alike, connecting them in new and innovative ways."
Fans can enter the contest, vote for entries, and share with friends by going to: http://www.votigo.com/simpleplan/. Voting ends March 14, 2008.
About Votigo, Inc.
Votigo, Inc. is the leading social media technology and service provider enabling businesses to better engage and communicate with their customers through the use of user-generated content, branded social networks, contests and promotions. Votigo helps Fortune 500 companies, advertising agencies, PR firms, publishers, media companies and brands, including ConocoPhillips, Gardenburger, Pandora, and The Motley Fool, navigate the social web to exceed their marketing goals through its suite of standard and custom social media advertising and promotions solutions. For more information, please visit www.votigo.com.
With nine years of experience, Fanscape is a leading new media marketing agency focused on reaching and activating the newest generation of web and mobile savvy consumers through online and wireless media. Aimed at producing measurable results, Fanscape offers a variety of below-the-line services including: email marketing, internet-based grassroots marketing, online publicity, website partnership integration, online promotions, sponsorship & branding opportunities, and mobile campaigns. Fanscape is located in Los Angeles, CA and is a member of the Word of Mouth Marketing Association. For more information on the company visit: http://www.fanscape.com.