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Case Study

AccuWeather "WARM WINTER WISHES" Instant-Win Sweepstakes

305K+
Entries
300K+
Page Views
25
Days Campaign
Prev Next

Snapshot

AccuWeather partnered with Votigo to create a festive, engagement-driven promotion that combined timely weather content with an exciting sweepstakes. The "Warm Winter Wishes Sweepstakes" ran for 25 days, featuring daily instant-win drawings for up to $1,000 in prizes. Alongside the sweepstakes, the campaign offered curated travel and shopping forecast content - including links to personalized 45-day forecasts on AccuWeather.com - to help users plan their holiday activities.

The result was a seamless blend of joyful interaction and practical utility that positioned AccuWeather not just as a weather provider, but as an indispensable holiday companion.

Our Solution

Votigo delivered a fully customized, social-first instant-win sweepstakes augmented by content-driven experiences:

Daily Instant-Win Prizes

Participants played each day for a chance to win gift cards totaling $1,000, encouraging daily engagement.

Seasonal Scramble Game

A festive word puzzle revealed warm winter wishes, enhancing interactivity and brand immersion.

#WinterWishes Photo Gallery

Users shared their favorite outdoor holiday snapshots via Instagram or Twitter, building a user-generated content hub.

Forecast Link Integration

Prominent links drove users to AccuWeather.com to check personalized 45-day forecasts - blending fun with utility.

Full-Service Campaign Management

From legal compliance and moderation to platform setup, reporting, and winner verification, Votigo managed every touchpoint.

Results (25 Days)

305,389
Entries
(including referral entries)
300,942
Page Views

Elevated social reach, site traffic, and weather app engagement during a critical seasonal period

Why it worked

The "Warm Winter Wishes Sweepstakes" struck a perfect balance between festive cheer and practical value. Daily prize incentives encouraged return visits, while the puzzle game and photo gallery fostered community participation. Integration of personalized forecasts positioned AccuWeather as truly helpful - not just entertaining - during holiday travel and gatherings. With Votigo's seamless execution, the campaign delivered both heartfelt moments and measurable brand impact.

Want to create a campaign that blends fun with real utility? Contact Votigo today to start planning your next custom digital promotion.

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