Snapshot

To promote its month-long Rumtoberfest celebration, Bahama Breeze wanted to engage guests with a fun and highly shareable digital activation. The objective was to build awareness for the event, create social buzz, and capture valuable customer data - all while staying true to the brand's playful, island-inspired personality.

Our Solution

Votigo developed an interactive personality quiz that invited fans to discover their "Pirate Personality." The experience combined entertainment with social sharing, giving users a memorable reason to engage with the brand online and spread the word across their networks.

Key Features Included:

Custom Quiz Application

A branded microsite hosted the quiz, optimized for both desktop and mobile access.

Interactive Q&A Flow

Participants answered a series of themed questions to reveal their unique pirate persona.

Social Shareable Badge

Each result generated a playful digital badge that fans could share on social channels, amplifying reach.

Email Capture Integration

Registrations were built into the flow, ensuring seamless data collection alongside engagement.

Results

1K+

Registrations

captured during the promotion

75%+

Email Opt-In Rate

Boosted awareness for Rumtoberfest through organic social sharing and word of mouth

Why it worked

The "What's Your Pirate Personality" quiz succeeded because it was both on-brand and entertaining. By turning Rumtoberfest into a personalized, shareable experience, Bahama Breeze encouraged fans to participate, laugh, and spread the campaign organically. The mix of fun, data capture, and social amplification made the activation both memorable and measurable - delivering brand engagement well beyond the restaurant walls.

Want to bring your brand personality to life with interactive digital experiences? Contact Votigo today to create your next custom promotion.