Snapshot

To celebrate the launch of the all-new Ford Ranger across 11 international markets, including South Africa and Malaysia, Ford needed a flexible contest solution that could connect with audiences worldwide. The brand wanted a cross-platform experience that would drive awareness, showcase customer creativity, and generate buzz around its new vehicle launch.

Our Solution

Custom Microsite Experience

Votigo built a dedicated UGC contest microsite that streamlined participation. Fans could easily upload entries, browse a gallery of submissions, and vote for their favorites - creating a dynamic hub for engagement.

Seamless Mobile Integration

To ensure accessibility in all regions, Votigo developed a mobile application that allowed participants to enter and engage directly from their devices. This mobile-first approach ensured the campaign reached audiences wherever they were.

Global Reach with Localization

Votigo translated the promotion into 11 languages, enabling Ford to run one cohesive campaign across multiple countries while respecting local markets and cultures.

Results (1 Month)

In just one month, the "Ranger Challenge" generated:

178,925

Votes

cast by fans

42,230

Registrations

captured

4,936

Entries

submitted

Significant global buzz supporting the Ford Ranger launch

Why it worked

The campaign combined the excitement of user-generated content with the appeal of a high-value prize - the all-new Ford Ranger. By offering a seamless experience across platforms and tailoring the contest to multiple languages and markets, Votigo helped Ford connect with fans worldwide in a way that was both personal and scalable. This global yet localized strategy turned a product launch into an interactive celebration, strengthening Ford's brand presence and consumer loyalty.

Looking to launch a promotion that engages fans across markets and platforms? Contact Votigo today to see how we can power your next global campaign.