Snapshot

GORE-TEX wanted to strengthen its connection with outdoor enthusiasts by giving fans a platform to share their personal experiences with the brand. The goal was to create an easy-to-enter contest that encouraged storytelling through photos, videos, and written submissions while also sparking community engagement through browsing and voting.

Our Solution

Custom Facebook Application

Votigo built a dedicated contest app that gave fans a seamless way to upload stories in multiple formats. The experience was designed to be intuitive, ensuring participation was accessible for all users.

Engagement Gallery

The contest featured a browsable gallery where fans could explore entries, connect with authentic GORE-TEX stories, and vote for their favorites. This interactive element not only showcased user content but also kept participants returning throughout the campaign.

Viral Sharing Tools

To extend reach beyond the core audience, Votigo integrated built-in social sharing features. Entrants could easily share their submissions with friends and family, generating additional votes and spreading the campaign organically across networks.

Results

The contest successfully captured a wide range of authentic outdoor stories, highlighting the versatility and trust consumers place in GORE-TEX gear. The combination of easy entry, voting mechanics, and social sharing drove strong participation and amplified brand visibility across Facebook.

Why it worked

The "Your Story - Our Gear" contest resonated because it placed the spotlight on real consumers, turning them into advocates. By blending UGC storytelling with community voting and viral sharing, GORE-TEX created an authentic, participatory experience that reinforced brand credibility and inspired deeper loyalty among fans.

Ready to make your next campaign weatherproof? Let's build a promotion that engages, inspires, and stands the test of time. Contact Votigo today to get started.