JBL + Tim McGraw "SHOW YOUR COUNTRY" UGC Contest
Snapshot
To generate national buzz around the launch of the Tim McGraw Artist Series Headphones and support the artist's Brothers of the Sun summer concert tour, JBL and their agency partner, Isobar North America, needed a way to authentically connect with country music fans. The goal was to invite fans to celebrate what "country" means to them and turn their voices into compelling brand content.
Isobar partnered with Votigo to deliver a multi-format contest that lived seamlessly across platforms and devices. The promotion blended entertainment and participation into a unified fan engagement strategy, bringing JBL's brand and Tim McGraw's audience together in one interactive experience.
Our Solution
Votigo created a fully customized, multi-channel digital campaign designed to give fans multiple ways to participate and share their stories. The "Show Your Country" contest was built to be flexible, mobile-first, and socially integrated, ensuring that participation was effortless and the content authentic.
Key Features Included:
Omnichannel Entry
Fans could enter via microsite, Facebook app, mobile web, Instagram, X/Twitter (via hashtag), or SMS.
Multi-Format UGC Submission
Entrants submitted photos, videos, or written stories to express what "country" meant to them.
Real-Time Social Integration
Social posts entered with the campaign hashtag flowed directly into the gallery and were tagged by state, creating a live map of participation across the country.
Mobile Optimization
A mobile-first design allowed fans to upload content from concerts, road trips, or everyday life.
Custom Gallery + Moderation Tools
A dynamic state-by-state gallery view featured entries, while voting and sharing tools amplified reach and ensured brand safety.
Results (11 Weeks)
The "Show Your Country" contest delivered both scale and sentiment, turning fan passion into measurable engagement:
Inspired participation from all 50 states, reinforcing nationwide reach
Strengthened awareness for JBL's Artist Series Headphones while deepening connection to the Tim McGraw brand
Why it worked
The "Show Your Country" contest aligned three powerful elements: a beloved artist, an iconic audio brand, and the passion of country music fans. By giving fans multiple entry points and creative formats, Votigo created an inclusive, nationwide promotion that felt personal to every participant.
With integrated social feeds, mobile-first design, and robust moderation tools, JBL and Isobar executed a seamless campaign that turned authentic fan stories into brand advocacy. More than a contest, it was a celebration of music, community, and identity.
Want to create a custom digital promotion that turns your audience into active brand storytellers? Contact Votigo today and let's get started.
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