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Case Study

Jeep "TIMES OF YOUR LIFE" UGC Contest

652
Entries
178K+
Votes
308K+
Page Views
Prev Next

Snapshot

To commemorate its 70th anniversary, Jeep wanted to celebrate the generations of passionate fans who've made the brand iconic. Known for its adventurous spirit, rugged performance, and deep emotional connection with drivers, Jeep envisioned a campaign that would spotlight real customer stories and reinforce its legacy of exploration.

They partnered with Votigo to launch the "Jeep Times of Your Life" contest, which invited fans to share their personal Jeep journeys - moments filled with freedom, adventure, and unforgettable memories.

Our Solution

Votigo delivered a fully custom, full-service digital contest platform that honored Jeep's storied legacy while inviting fans to help shape its next chapter. From immersive content to streamlined entry, the campaign brought storytelling and brand engagement together in one dynamic experience.

Custom Entry Platform

We built a mobile-optimized, branded microsite where fans could submit their personal Jeep stories in writing, with the option to enhance their entry by including a photo or video. This flexibility gave participants the freedom to express themselves in the format that best captured their experience.

Immersive Video Series

To set the tone and celebrate Jeep's evolution, the contest featured a seven-part video series chronicling key moments across Jeep's history - from post-war roots to modern-day off-road adventures. These videos inspired entries and deepened emotional connection to the brand.

Robust Social Promotion

To maximize reach and engagement, Jeep promoted the campaign heavily across Facebook and X/Twitter, driving fans to the contest hub and encouraging content sharing.

End-to-End Execution

Votigo provided full-service campaign management from design and development to moderation, hosting, and reporting - ensuring a seamless experience for both Jeep and participants.

Results (30 Days)

652
User-generated entries
featuring photos, videos, and personal stories
178,925
Votes
cast by the Jeep community
308,104
Page views
fueled by organic reach and social buzz
6,446
Social shares and Interactions
amplifying the campaign's footprint

Why it worked

The "Jeep Times of Your Life" contest was more than a sweepstakes - it was a brand celebration. By placing its passionate fan base at the center of the experience, Jeep reinforced its identity as a lifestyle brand with deep roots and emotional resonance.

Votigo's campaign platform allowed fans to tell authentic stories, while the integrated video series anchored the promotion in Jeep's powerful legacy. The prize - a 70th Anniversary Jeep Wrangler - further elevated the contest, connecting the past with the present in a way that felt aspirational and uniquely Jeep.

Turn your brand's legacy into a celebration of fan stories. Contact Votigo today to get started.

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