Kraft Heinz "#SHARETHEHOLIDAY" - Hashtag Sweepstakes
Snapshot
Kraft Heinz set out to celebrate holiday traditions by uniting families around food in a way that felt both personal and inclusive. The nationwide campaign invited fans to showcase the dishes that defined their holiday tables - transforming everyday meals into powerful stories of culture, connection, and community.
With Votigo as their partner, Kraft Heinz brought this idea to life through a fully integrated digital sweepstakes powered by user-generated content. Using the hashtag #SharetheHoliday on Instagram and X/Twitter, fans shared snapshots of their celebrations for the chance to win prizes - sparking authentic storytelling, nationwide participation, and a holiday campaign that resonated far beyond the dinner table.
Our Solution
Votigo designed and executed a sweepstakes campaign that combined creative storytelling with robust platform functionality, delivering a seamless experience for both the brand and its fans.
Custom Microsite
A mobile-optimized microsite served as the campaign hub, featuring a rich visual experience and giving users everything they needed to participate and explore entries.
Gallery Integration
A dynamic gallery showcased user-submitted photos from Instagram and X/Twitter. This constantly refreshed feed kept the promotion lively and encouraged ongoing participation.
Interactive Map
To spotlight the diversity of holiday dishes nationwide, Votigo built a custom “Holiday Plates by State” map. This feature gave fans a sense of geographic community while broadening the cultural appeal of the campaign.
Social Amplification
By integrating Instagram and X/Twitter as entry points, Kraft Heinz maximized reach on two of the most visual and socially active platforms. A branded hashtag unified submissions, making them easy to track and curate in real time.
Full-Service Management
From hosting and moderation to legal compliance, Votigo managed every operational detail. This allowed Kraft Heinz to focus on brand storytelling while ensuring flawless execution at scale.
Results (2.5 Month)
Wide participation driven by user-generated content and prize incentives
Seamless cross-platform execution that united brand storytelling with social behavior
Why it worked
The campaign resonated because it tapped into an emotionally powerful theme - holiday meals and family traditions. By giving fans multiple ways to participate and express themselves, Kraft Heinz created authentic engagement that felt personal and inclusive.
The branded microsite, interactive map, and dynamic gallery added layers of interactivity that kept the experience fresh, while Votigo's full-service management ensured seamless execution for both the brand and participants. By blending social sharing, visual storytelling, and instant-win sweepstakes mechanics, Kraft Heinz was able to drive both awareness and affinity during a peak seasonal moment.
We would love to talk about your next digital promotion! Contact Votigo today and let's get started.
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