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Case Study

Kraft Heinz "SHOW US YOUR HEINZ" UGC + Instant-Win Contest

53K+
User Entries
1.85M+
Page Views
4
Week Campaign
Next

Snapshot

Ferrara & Company partnered with Votigo to power a high-impact digital promotion for their client Kraft Heinz during the Super Bowl. Designed to extend the reach of a national TV commercial, the campaign invited fans to share how Heinz brings happiness to their lives. By blending authentic user-generated content with instant-win prizes, the promotion turned passive viewers into active participants. Over $400,000 in rewards were distributed, driving mass participation and translating broadcast exposure into measurable digital engagement.

Our Solution

To support the campaign's scale and visibility, Votigo delivered a custom-built solution that combined Instant-Win mechanics, social UGC collection, and responsive design. The experience was deployed via a branded microsite and a Facebook application, optimized for mobile and desktop.

Key Capabilities Included:

  • Multi-channel photo submission (Instagram, X/Twitter, direct upload)
  • Instant-Win functionality with real-time prize distribution
  • Custom moderation tools and backend admin controls
  • Fully scalable infrastructure to accommodate Super Bowl-level traffic
  • Branded UGC gallery showcasing fan submissions in real time

Results

4 Weeks
Campaign Length
53,000+
User Entries
465,000+
Unique Site Visits
1.85 million+
Page Views

The initiative delivered both scale and sentiment - collecting tens of thousands of branded fan moments while reinforcing Hein's emotional value during one of the year's most high-impact media events.

Why it worked

  • Emotionally resonant concept aligned with Heinz's core brand message
  • Frictionless UX across all devices and entry methods
  • Social sharing mechanics that organically extended the campaign's reach
  • Votigo's proven platform capable of supporting real-time engagement at national scale
  • Visual storytelling through a branded UGC gallery, turning fans into advocates

We would love to talk about your next digital promotion! Contact Votigo today and let's get started.

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