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Case Study

Pair of Thieves "10th ANNIVERSARY" Sweepstakes

67K+
Total Entries
15K+
Email Subscribers
10
Week Campaign
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Campaign

Pair of Thieves used its 10th anniversary as the spark for a sweepstakes that carried the celebration through the entire summer. Each week offered another chance to win, giving fans a steady reason to check back in, stay involved, and be part of a 10-week run that felt lively, playful, and unmistakably on-brand.

How We Delivered

Votigo partnered with Pair of Thieves to build the digital sweepstakes experience behind the anniversary celebration, creating the campaign microsite, weekly entry structure, and prize structure that powered the full 10-week program. The result was a seamless platform that supported steady momentum, reliable participation, and consistent visibility for the brand throughout the summer.

What We Built

A 10-Week Anniversary Celebration

We framed the sweepstakes as an ongoing anniversary event, giving fans a season-long reason to return and connect with the brand's milestone moment.

A Fast, Fan-Friendly Entry Experience

The mobile-first microsite made it easy for participants to enter quickly each week, creating a smooth, repeatable flow that reduced friction and boosted return visits.

Growth Built Into Every Entry

Email and SMS opt-ins were embedded naturally into the weekly entry process, allowing Pair of Thieves to expand its CRM audience while maintaining a clean, intuitive experience.

Prizes That Kept the Party Going

Weekly product rewards and a final grand prize reinforced the celebratory theme, driving excitement throughout the full 10-week run and motivating fans to keep coming back.

Outcomes

The 10-week anniversary sweepstakes delivered measurable results across every key metric

Stronger Marketing Database

The sweepstakes generated nearly 15,000 new email subscribers and 4,000 new SMS subscribers, giving Pair of Thieves a larger, high-intent audience for future campaigns.

15K
Email
Subscribers
4K
SMS
Subscribers

Steady Week-Over-Week Activity

The 10-week format and recurring chances to win kept fans coming back, driving more than 67,000 total entries across the program.

67K+
Total
Entries

Deeper Brand Connection

Positioning the promotion as an anniversary celebration created a more emotional experience, reinforcing loyalty among fans who engaged throughout the summer.

Sustained Seasonal Visibility

The multi-week campaign kept Pair of Thieves front and center all season, maintaining momentum and awareness throughout the anniversary period.

The Finish

By extending its anniversary into a multi-week experience, Pair of Thieves turned a single brand milestone into an engine for ongoing engagement. The sweepstakes kept fans active all summer and strengthened the connection that defines the brand's growing community.

Looking to bring your next milestone moment to life? We can help.

Looking to Bring Your Next Milestone Moment to Life?

Let's create a campaign that turns your brand milestone into sustained engagement and measurable growth. We can help.

15K+ Campaigns Launched
20 Years Experience
50+ Countries

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