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Case Study

Ty Beani Babies "30TH ANNIVERSARY BEANIE BABIES HUNT" TikTok Giveaway + Hashtag Sweepstakes

1K+
Tiktok Video Submissions
6
Months Period
$1K
Weekly Prizes
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Snapshot

To celebrate 30 years of Beanie Babies magic, Ty wanted to create an interactive experience that honored the brand's legacy while sparking fresh excitement among fans. The concept combined nostalgia with modern social behavior: a TikTok-powered scavenger hunt where collectors searched for exclusive anniversary Beanies in stores and shared their adventures online.

Partnering with Votigo, Ty launched the "Ty 30th Anniversary Beanie Hunt Contest" to extend this milestone into the digital realm. The campaign invited fans nationwide to capture their treasure-hunting moments on TikTok, connect through shared nostalgia, and compete for weekly $1,000 prizes in a vibrant, community-driven promotion.

Our Solution

Votigo built a fully customized, cross-platform promotion designed to maximize participation and scale seamlessly across TikTok.

Featues Included:

TikTok Entry + Hashtag Tracking

A backend system captured and aggregated entries via videos tagged with #BeanieHuntContest, validating submissions and ensuring brand safety.

Weekly Sweepstakes + Moderation

Votigo managed official rules, random prize draws, winner verification, and fulfillment for $1,000 weekly rewards.

Dynamic Campaign Gallery

A dedicated hub showcased valid TikTok entries in a scrollable gallery, inspiring fans to join the hunt and fueling community interaction.

Full-Service Management

From technical development and moderation to compliance and reporting, Votigo handled every detail so Ty could focus on fan engagement and amplification.

Results (6 Months)

  • Tens of thousands of TikTok video submissions from Beanie Baby fans nationwide
  • Weekly prize winners selected, verified, and rewarded
  • A robust content library capturing fan passion, creativity, and nostalgia
  • Elevated awareness for the 30th Anniversary product line and new Beanie releases

Why it worked

The "Ty 30th Anniversary Beanie Hunt Contest" succeeded by balancing heritage with modern engagement. It tapped into the emotional nostalgia of longtime collectors while appealing to new fans through TikTok's creative culture. With Votigo's scalable platform and turnkey management, Ty transformed a milestone anniversary into a viral celebration - one that felt personal, playful, and perfectly on-brand.

Want to celebrate your brand milestones with engaging, fan-driven promotions? Contact Votigo today to design your next digital campaign.

Looking to Bring Your Next Milestone Moment to Life?

Let's create a campaign that turns your brand milestone into sustained engagement and measurable growth. We can help.

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