Contest Case Study - Chipotle
Wrap What You Love Photo Contest
Working with their agency, Rokkan, Chipotle wanted to celebrate their anniversary with a photo contest solution that would engage their fans and reinforce their message of "Food with Integrity." They needed to incorporate gold foil - they also wrapped their burritos in gold foil for a limited time - to signify their commitment to premium ingredients.
Votigo created a custom microsite that allowed fans to easily upload entries. A "goldify" tool made it easy for fans to transform their ordinary silver foil photos into gold foil. Votigo extended the contest experience with a cebook tab that displayed recent entries, the weekly winner and the donation tally - helping draw visitors to the contest site.
  • Promoted heavily in-store and online
  • Donated $1 for each entry received to
  • $10K prize
  • Each week the entry with the most "love" votes won a 1.4-ounce 24-karat gold Chipotle coin
  • The first 1,000 registrants, as well as 100 random entrants each week, won free burrito cards
Results (1 month)
  • 1.23M Unique Visitors
  • 96,000 Votes
  • 1,349 Photo Submissions