Promotion Case Study - FreshPet
My Pet Deserves Fresh Sweepstakes
Freshpet wanted to engage their fans with a sweepstakes that would create awareness for their brand and help drive sales of their products. They needed a simple solution that would allow them to create a Facebook promotion for their fans.
Freshpet utilized Votigo's platform to create a custom Facebook application that allowed fans to upload their stories and tell Freshpet why their pet deserves FRESH. By doing so the applicant received three extra entries in the sweepstakes. The Facebook application was formatted as a likegated sweepstakes requiring that fans that wished to enter the contest become a Freshpet Facebook fan before entering the sweepstakes.
Campaign Details
  • Grand Prize: 3 month supply of Freshpet
  • 50 additional winners receive a coupon for a free Freshpet product
Results (1 Week)
  • 2,353 Entries
  • 1,500 new fans through the sweepstakes