GORE-TEX wanted to engage their fans with a contest that would highlight their brand. They wanted to make the contest easy to enter by allowing fans to write their story or share a photo or video. They also wanted to encourage participation by allowing fans to browse entries and vote on their favorite stories.

Votigo created a custom Facebook application that allowed fans to upload their stories in a variety of formats. The application included a gallery for easy browsing and voting. It also included the best in viral sharing tools, allowing entrants to easily share their entry with friends and family to obtain more votes.