Promotion Case Study - Hersheypark
Hersheypark Skyrush Sweepstakes
Hersheypark wanted to build excitement around their new attraction in a fun and engaging way. They also need to drive early season revenue by encouraging fans to purchase tickets before peak season. They wanted to reward fans by offering incentives to earn deep discounts on early season ticket purchases.
Votigo created a Facebook Sweepstakes application that allowed for easy entry. The sweepstakes incorporated viral features that allowed fans to easily share the promotion with their friends and also rewarded the most active fans by offering increasing levels of discounts based on participation.
  • Prize: 2 nights at Hershey Lodge, 4 summer Hersheypark tickets, one of the first rides on Skyrush with up to 11 friends
  • Discounts: incentive sharing rewarded entrants for sharing the sweepstakes with friends by offering up to $20 off a Hershypark ticket
Results (4 weeks)
  • 8,323 Entries