Contest Case Study - JBL & Tim McGraw
Show Your Country Multi-Format Contest
Objectives
Isobar North America, JBL Electronics and Tim McGraw wanted to engage their fans with a contest that would build awareness and buzz for the Tim McGraw Artist series headphones by JBL electronics as well as promoting Tim McGraw's "Brothers of the Sun" summer concert series. They wanted to make the contest fun and relatable to country music fans by allowing them to share what country means to them by uploading a photo, video, or text.
Solution
Votigo created a custom sweepstakes app that allowed users to upload photos, videos, and text to a variety of media channels. Fans could enter on Facebook, a microsite, Instagram, Twitter, or by text message. All entries were pulled into the app gallery, with Instagram and Twitter entries identified by the campaign hashtag. The gallery also allowed users to see all the entries categorized by state. The promotion included a mobile application that made it easy for participants to upload entries from their mobile devices.
Campaign Details
- Prize: A VIP concert experience with country singer Tim McGraw and two tickets to the show or a free autographed pair of Tim McGraw Artist Series headphones.
Results (11 weeks)
- Over 6,000 entries
- 44k visits and 107k page views