Enterprise Platform Case Study - LIVE NATION
Live Nation / Ticketmaster / House of Blues
Live Nation and several of its divisions utilize Votigo's Enterprise Promotions Platform to run nationwide Facebook, Web, and Mobile promotions across all of their active markets. Since first coming on board in early 2014, they have created over 5,000 promotions resulting in over 2.5 million user entries and over 300,000 new email subscribers. The brands run standard Enter-to-win Sweepstakes, Refer-a-friend Sweepstakes, Photo Sweepstakes, and more.
Marketing Objectives
One of the most important goals for Live Nation is to increase the number of customers who have opted-in to receive email communications from the brand and their partners. Over the last two and a half years the brand has generated over 300,000 new subscribers.
  • Company: Live Nation
  • Brands: Live Nation, House of Blues, Ticketmaster and Tickets Now
  • Solution: Votigo's Enterprise Platform with multiple brands/locations and work-flow approvals
  • Promotion types: UGC Contests and Sweepstakes, Instagram and Twitter hashtag sweepstakes, Random-draw sweepstakes and more.
  • Languages: French, Indonesian, German, Korean, Portuguese, Spanish, Thai, Japanese, Mandarin, Italian, Chinese, Dutch and Swedish
  • Brands: 4
  • Locations: 198
PLATFORM HIGHLIGHT:
Work-flow Approvals
The brand has over 150 users and managers with different user privileges and access to create, edit, and publish promotions within their platform.
Once a promotion has been created, the Live Nation legal team receives an automated notification that a new campaign is ready for their review and approval. Once the campaign has been approved, the original creator is then notified via the platform and can then publish the promotion.
Once a promotion has been created, the Live Nation legal team receives an automated notification that a new campaign is ready for their review and approval. Once the campaign has been approved, the original creator is then notified via the platform and can then publish the promotion.
Download as pdf