Social Marketing Suite Case Study - Starwood
With over 1000 hotel Facebook pages Votigo’s Platform provides a scalable solution that satisfies our corporate and legal team needs, while allowing our individual hotels the autonomy to easily create unique and engaging promotions!
Starwood Hotels & Resorts Worldwide

Starwood maintains brand control while enabling locations and brands with social engagement tools

Launching Frequent, Targeted Promotions

Starwood manages over 1,000 Facebook pages for their various brands and locations. Utilizing the Votigo Platform, individual properties are able to promote their local events and their venue through social promotions like Trivia Sweepstakes, Viral Sweepstakes, Photo Contests, and more.

Dynamically Generated Rules Improve Efficiency

Each promotion requires a unique set of rules, for which Votigo has created templates with translations in each language. The administrator is able to select from a listing of predetermined variables that are then used to create a unique set of rules for that given promotion. The dynamically generated rules improve efficiency and make it easy to launch a promotion with a quick turn-around.

Company: Starwood Hotels & Resorts Worldwide

Brands: Westin, Sheraton, W Hotels, Luxury Collection, Le Meridien, aloft, Four Points, Sheraton, St. Regis, element

Solution: Enterprise-level platform with multiple languages, brands and work-flow approval

Languages: English, French, German, Indonesian, Korean, Portuguese, Spanish Mandarin, Thai, Japanese

Locations: Argentina, Australia, Austria, Brazil, Canada, Ireland, Finland, France, Germany, Indonesia, New Zealand, Portugal, UK, US, Singapore, South Korea, Switzerland, Taiwan, UAE, South Africa and Greece.