Research Article

We see online advertising making a major shift to social media.  Brands need to embrace the future of online advertising by engaging their customers and creating an open dialogue.  Votigo is at the forefront of this movement and we strive to stay there by continually refining our current product offerings and launching new solutions that keep our clients on the cutting edge of online advertising and promotions.

Golden Rules to UGC Advertising Success

  • Know your target audience.
  • Make the experience valuable to the consumer. Give them a reason to turn up and participate.
  • Promote your initiative. Don't expect users to know about it.
  • Integrate it into your other marketing plans.
  • Listen to your consumers and act on what they are telling you.
  • Relinquish as much control as you feel you can. This is the key to good content.
  • Make it inclusive. Don't block anyone from taking part.
  • If running a competition, make the subject broad - don't confine creativity.
  • Expect the unexpected in terms of content creation.
  • Do not interfere with what is created - beyond taking down illegal content and sensible moderation.
* CMDGlobal.com, 2007

Social marketers may develop deeper bonds with consumers
According to a recent study from Communispace, social marketers may develop deep bonds with consumers because of the social aspect of their marketing plans.
* BizReport.com, January 02, 2008.

Pew Internet: Teens and Social Media
According to a recent study from Communispace, social marketers may develop deep bonds with consumers because of the social aspect of their marketing plans.
* BizReport.com, January 02, 2008.

 

 
 

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